The Marketing Management emphasis at Boyce College prepares students for careers in marketing, brand strategy, and digital communications. With courses covering content creation, brand management, market research, and marketing analytics, students gain the skills to build brands, engage customers, and drive business growth. Whether developing creative campaigns or interpreting data to inform decisions, students learn how to communicate value and lead with insight. To focus on marketing, students should select the Business Administration major and add this emphasis.
Master Strategy, Storytelling, and Analytics
Explore the Business Administration Major
The purpose of this program is to provide a Christ-centered quality business education, preparing pastors, missionaries, and business professionals for Kingdom work throughout the world.
Meet local business leaders
Dialogue with and learn from Christians in business.
Prepare for service around the world
Whether you serve in administration, cross-culturally, or in a traditional business, this degree has the training you need.
“ I enrolled in Boyce's Business Administration program because it equips students to serve Christ through excellence in the marketplace. Professors are available for students and because of that, I have been provided with many connections for internships, jobs, and other opportunities. ”
Course Information
Use the tabs below to explore the courses, outcomes, and further information on this program.
| General Studies | 30 Credits | |
|---|---|---|
| EN 101 | English Composition I | 3 |
| EN 102 | English Composition II | 3 |
| HS 161 | World History (or) | 3 |
| HS 171 | American History | |
| HU 121 | Great Books I | 3 |
| HU 122 | Great Books II | 3 |
| MA 111 | College Algebra | 3 |
| PH 311 | Introduction to Ethics | 3 |
| PH 321 | Religion in the Public Square | 3 |
| PS 101 | Introduction to Psychology | 3 |
| SP 105 | Introduction to Public Speaking | 3 |
| Biblical and Theological Studies | 36 Credits | |
|---|---|---|
| BL 101 | Old Testament Survey I | 3 |
| BL 102 | Old Testament Survey II | 3 |
| BL 111 | Hermeneutics | 3 |
| BL 151 | New Testament Survey I | 3 |
| BL 152 | New Testament Survey II | 3 |
| HS 201 | Church History I | 3 |
| HS 202 | Church History II | 3 |
| MS 101 | Introduction to Christian Missions | 3 |
| MS 105 | Personal Evangelism | 3 |
| TH 211 | Christian Theology I | 3 |
| TH 212 | Christian Theology II | 3 |
| TH 331 | World Religions | 3 |
| Business Core Studies | 33 Credits | |
|---|---|---|
| BA 101 | Introduction to Business | 3 |
| BA 211 | Macroeconomics | 3 |
| BA 221 | Financial Accounting | 3 |
| BA 241 | Marketing | 3 |
| BA 251 | Management & Org. Behavior | 3 |
| BA 261 | Statistics | 3 |
| BA 310 | Social Ventures & Global Studies | 3 |
| BA 361 | Finance | 3 |
| BA 371 | Business Law | 3 |
| BA 422 | Entrepreneurship | 3 |
| BA 481 | Strategic Management | 3 |
| Marketing Management | 15 Credits | |
|---|---|---|
| BA 341 | Market Research & Cons. Beh. | 3 |
| BA 344 | Supply Chain Mgt. | 3 |
| BA 343 | Content Marketing (or) | 3 |
| CS 290 | Strategic Brand Mgt | |
| BA 441 | Marketing Analytics | 3 |
| Pick one of the following: | 3 | |
| BA 345 | Business Communication (or) | |
| BA 489 | Internship (or) | |
| Upper-Level Business Elective | ||
| Total Credits | 129 Credits | |
|---|---|---|
| Prerequisites: | CP 100 Cooperative Program* BC 101 Boyce College 101* |
|
|---|---|---|
Learning Outcomes
- Students will be able to demonstrate a knowledge of the Bible, interpret Scripture’s original meaning, and apply Scripture to contemporary situations.
- Students will be able to integrate systematic and historical theology into a larger biblical framework.
- Students will be able to demonstrate, conceptually and practically, a biblical worldview within the professional area of Business Administration.
- Students will be able to explain the holistic concept of Business as Mission with respect to the fundamental concepts of business.
- Students will recognize and recall key issues from accounting, economics, management, marketing, ethics, and finance, as well as international business issues.
Frequently Asked Questions
Graduates of Boyce's Business program will have a variety of career options available to them. Depending on what concentration you pursue, students could pursue careers in business as missions, marketing, finance and accounting, entrepreneurial start-ups, or within the non-profit sector of business.
Dr. David Bosch serves as the Program Coordinator for our business program.
You can learn more by viewing faculty profiles here.
As a prospective student, we have two next steps that we would love for you to consider taking. Follow the links below to take your next steps!
The bachelors degree in Business Administration is no longer offered entirely online. Click here to learn more about online learning.
Students who start their application must complete their application and submit the following additional documents:
You can view more information about our admissions requirements here.
| Credits | ||
|---|---|---|
Take the Next Step Towards Maximum Faithfulness.
Request Information
Loading...